Marketing BEEP

Small Town Advertising Tips

A big part of running a business in a small town is to become a prominent part of the community. People are more likely to do business with you if they like and respect what they know about you, and if they hear your business name a lot, they will think of you when they need your goods or services.

Designing Your Own Business Cards

Many small businesses try – and fail – to design business cards for themselves.  It takes a special talent to balance both the art and science of business card design.  Fortunately, in a pinch, you can design business cards on your own.  Just be sure to keep some of these tips in mind so that you business card printing endeavors are not a waste of time and money.

Making Calendars in Publisher: Font Tips

Creating a print calendar can be a rewarding experience. Not only are you making something that will promote your business, you are creating something to give to people that they will appreciate. Here are some tips for using fonts that will help your calendar printing experience go much more smoothly.

Business Card Printing: Offset Vs Digital Printing

Business card printing is one of the first and most important print advertising formats that businesses use, but few people understand when offset printing or digital printing is the best option for their business.  Both have distinct advantages which can save your business a great deal of money.  Which one is right for you?  This article discusses basic offset and digital printing concepts and gives you some direction on when each format may be best.

Budgeting for Promotional Calendars

Promotional print calendars are a tested and tried marketing investment with proven results. One of the features that make promotional calendars so affordable is their longevity: no other promotional item is intended for daily use over the period of an entire year. This is a major factor to consider when planning your marketing budget. Here are a few more tips to consider when budgeting for promotional calendars.
How many calendars do you need?
When considering your budget for promotional print calendars, you will need to know an approximate number of customers and potential customers they will be distributed to. The greater the quantity of your print calendar order, the lower your cost for each calendar will be. Consider getting at least one per customer on your mailing list and multiple by at least two to have a fair number to hand out on sales calls and new customers.

A print calendar is an excellent way to build brand recognition and familiarity with consumers who have never done business with you. They are rarely thrown away and so are very likely to be displayed in a place they can be easily viewed throughout the day. As the year passes, potential customers will be exposed to the subtle subliminal advertisement of your print calendar and will become more likely to call your business when they need the service or product you provide. So ordering more than you think you need will insure that you have enough to hand out to all of your prospects.

What type of print calendar would you like to provide to your customers?
There are many types of promotional print calendars from which to choose:

• wall calendars
• desk calendars
• bookmark calendars
• business card calendars
• post card calendars
• rack card calendars

Find the format that fits your budget. Wall calendars really are affordable for virtually any budget with prices less than one dollar each when ordering a quantity of 1500 or more. Do not worry about ordering too many print calendars – simply purchase a mailing list to distribute them. Greater exposure can only increase your business!

What other costs do you need to consider when ordering promotional calendars?
The highest cost you should be aware of is the cost of ordering from a printing company who produces inferior calendars. Be sure you get the best value for your money by using a reputable printer who guarantees a high quality print calendar. The only other cost you need to consider when planning your budget is your distribution method. If you are direct mailing to a customer list, ask your printing company for a quote. Also see if they can mail you the extras. Most likely you will be mailing some and keeping some on hand for delivery when making sales calls.