Corporate stationary adds a distinctive flair and the professional touch to any business, no matter how big or small. In fact, most businesses have had the same stationary for years and are due for a redesign. And so whether you are starting from scratch or refreshing your current corporate stationary keep these tips in mind:
• Get your contact info right - Nothing is worse than getting a batch of stationary with the wrong address or fax number. Sometimes print shops accidentally print a P.O. Box address instead of the actual business address. Just make sure whatever you give them is correct, then double check it to be extra sure.
• Print more than you need - It costs a lot more to print a second small run of stationary than it does to go ahead and print more than you might need the first time.
• Use good paper - Quality stock paper says a lot about a company. It is a subtle detail, but it will not go unnoticed by the detail-oriented customer.
• Laser printer compatible - Whatever paper you end up using, make sure you can put it in a laser printer. Otherwise, you’ll have to resort to a much slower inkjet printer.
• Build a template - Get your employees a tool such as a template so they can put whatever content they need onto the stationary without accidentally printing over your header and footer information.
• Little bit of color - If at all possible, try to use at least a little color. The ideal location for this is with your logo so that it will stand out, reinforcing your brand.
• All done at once - Corporate stationary extends beyond quality paper with the fancy header and footer. Think about getting business cards, fax cover sheets, and stationary designed for window envelopes all printed at the same time. You’ll save a lot of money and ensure that all the colors and quality match.
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