Marketing BEEP

5 Tips for Advertising with Posters

Posters are great advertising tools for a wide variety of audiences. Poster printing can be customized to advertise any product, service, or special event. Here are the top five tips to remember when advertising with posters.
 
#1 Know what you need to tell viewers – Decide the main point of what viewers need to know and stick to it. Do not lose focus or your poster will lose impact. Whittle your copy down to the essential information that the viewer needs in order to know who you are, contact you, find your shop/event, choose you over the next guy. Remember: keep it simple.
 
#2 Organize info – Organize the information in a way that will make sense and get viewers from one point to the next. Draw them through a chronological order of events: statement of problem/issue, statement of solution, statement of why you provide the best solution, how they can reach you.
 
#3 Sell with benefits – Sell your product, service, or event with the benefits to viewers in mind, whether they will benefit as your customers, by the entertainment value of your event, or perhaps there are environmental benefits to be gained. Let viewers know the outstanding benefits that you provide in a way that no one else does. Or how you are working together with other organizations to provide benefits. Your stance will depend on the nature of your product, service, or event.

How to Use Images Effectively in Your Brochures

With the convenience of quality printing and knowledgeable assistance, publishing a brochure is easier than ever. As a result, competition for the attention of the reader has increased tremendously. There are several things to consider that will improve the end result of all your hard work, though, and one of them is the images in your brochure printing. Images are a great way to make a brochure stand out from the crowd, increase appeal, and draw attention to the most important part your message. Placement, content, and quality of the image all play an important role in this.

Step 1: Consider placement of the image.

Where the image or images are placed doesn’t only affect where attention is drawn, it also can help or hurt how memorable the message is. Placing your most important phrase after the image can make it stand out. Be careful when using multiple images, since too many can mislead the reader. Properly placed images can lead the reader to certain places on the brochure or just aid in leading the reader to a desired conclusion.

Step 2: Consider the actual image.

Content and context of the image can also be distracting from the message. When reading a brochure printing, the text may be skipped altogether if the images convey the message too clearly. Just by simply changing the size of the image, the amount of attention it draws can be modified. The proportion of the image in comparison to text or other images will dictate what stands out. Depending upon content, decide whether it would it be better bordered, floating, or with text indented to frame out an edge.

Step 3: Consider quality of the image.

Depending upon the printing company and download speed, too high of a resolution may not be ideal. A photo is often slow to download, copies poorly on an inexpensive print, or adds too much cost to be feasible. Try using a sketch or motif that is easily reproduced in your brochure printing. Often, the easier the format is to reproduce, the easier it is for the reader to absorb and remember. So consider the resolution of the image before making your final choice. Generally, 300 dpi is best for brochure printing, since it produces great print quality but also doesn't take as long to upload.