Using grids to lay out a print catalog can seem confusing at times. They can however be a useful tool in creating a page that makes sense. Remember that the grids are there to help guide your design, but don't let the grid force decisions on your page. Instead, choose a grid that compliments your content.
A few things to keep in mind...
There are a few elements that will determine which grid to use. Page elements, including graphics and text and whatever else you put on the page, will determine the grid. The type of text, whether you are using short or extended articles, will also be a factor. Lastly, the photographs and illustrations, what size and shape they are, will help you choose which grid to go with.
Some guidelines for grids with different projects:
Books with mostly text and a few graphics would require a 1-3 grid only, while catalog printing with lots of picture would require many more grids. The more grids you use, the smaller each individual unit would be; therefore, you can insert more graphics and text.
Newsletters use columnar grids more often. 1,2, or 3 columns work nicely for a newsletter with long articles with lots of text. Four or more columns give you a wider range of possibilities to mix it up with graphics. Keep in mind that even-numbered grids can make the page seem too symmetric.
Suggestions for making grids versatile:
Instead of forming your content to fit into a grid, mix up the uses of your units. For instance, you can use two columns for text and then the third and fourth combined for a picture. Or you can leave some grids blank for extra white space. Be flexible with the use of grids to add interest to your print catalog.
An idea to add variety to your print catalog pages:
Instead of using the same grid for every page, choose two and alternate them as is appropriate. Use one grid for short articles and the other for more lengthy ones. Or, use one for text-heavy pages and a different one for pages with lots of pictures.
Once you are familiar with the different styles of grids, you will be able choose them more easily. Once you are comfortable with grids, your page design will be a breeze.
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