Promotional print calendars are a tested and tried marketing investment with proven results. One of the features that make promotional calendars so affordable is their longevity: no other promotional item is intended for daily use over the period of an entire year. This is a major factor to consider when planning your marketing budget. Here are a few more tips to consider when budgeting for promotional calendars.
How many calendars do you need?
When considering your budget for promotional print calendars, you will need to know an approximate number of customers and potential customers they will be distributed to. The greater the quantity of your print calendar order, the lower your cost for each calendar will be. Consider getting at least one per customer on your mailing list and multiple by at least two to have a fair number to hand out on sales calls and new customers.
A print calendar is an excellent way to build brand recognition and familiarity with consumers who have never done business with you. They are rarely thrown away and so are very likely to be displayed in a place they can be easily viewed throughout the day. As the year passes, potential customers will be exposed to the subtle subliminal advertisement of your print calendar and will become more likely to call your business when they need the service or product you provide. So ordering more than you think you need will insure that you have enough to hand out to all of your prospects.
What type of print calendar would you like to provide to your customers?
There are many types of promotional print calendars from which to choose:
- wall calendars
- desk calendars
- bookmark calendars
- business card calendars
- post card calendars
- rack card calendars
Find the format that fits your budget. Wall calendars really are affordable for virtually any budget with prices less than one dollar each when ordering a quantity of 1500 or more. Do not worry about ordering too many print calendars – simply purchase a mailing list to distribute them. Greater exposure can only increase your business!
What other costs do you need to consider when ordering promotional calendars?
The highest cost you should be aware of is the cost of ordering from a printing company who produces inferior calendars. Be sure you get the best value for your money by using a reputable printer who guarantees a high quality print calendar. The only other cost you need to consider when planning your budget is your distribution method. If you are direct mailing to a customer list, ask your printing company for a quote. Also see if they can mail you the extras. Most likely you will be mailing some and keeping some on hand for delivery when making sales calls.
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