Creating a print calendar can be a rewarding experience. Not only are you making something that will promote your business, you are creating something to give to people that they will appreciate. Here are some tips for using fonts that will help your calendar printing experience go much more smoothly.
Change the Actual Font When You Need Bold or Italics
Instead of changing the style of your main font, switch the font. Many types of fonts include versions of the font in bold or italic, and it is better to use this actual font version. This will help with the process of transferring your files to the printer, since formatting is usually lost in the process.
Only Use True Type Fonts
True Type fonts are the only fonts that Microsoft Publisher can embed in your files. If you have to use another kind like PostScript fonts, you will have to make sure your printer has saved your font on their computer because you will not be able to transfer the font.
Stick To Two or Three Fonts
If you use too many fonts, your calendar will take longer to print. Also, using fewer fonts is better for the design of your calendar. Lots of different fonts can look chaotic and confusing. Generally simpler is better.
Use Fonts of Good Quality
The best quality fonts make your print calendar look better because they just look nicer to start with, and also because they have embedded information called image setters that help printing machines to reproduce the font more cleanly. The result will be a more professional looking print calendar. This is important because consumers tend to judge your business by your marketing materials.
Make Your Fonts Fit Your Calendar
The fonts you choose should match the style of your print calendar. If you are creating a calendar with children as the theme, for instance, you will want to use a very different font from a calendar featuring historical landmarks.
Shrink Your Files
Check with your printer to see if they have any of your fonts saved on their computers. If they do, you will not have to embed all of your fonts into your files, which means they will be a lot easier to transfer.
With print calendars, the fonts are often overlooked until errors occur when uploading your design to your printer. Be sure to follow proper font guidelines so that your calendars can be printed and arrive at your place of business in time for your deadline.
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