One of the forgotten direct marketing methods that many businesses neglect to consider is door hanger printing. Other direct mail formats, such as fliers and postcards, have the potential to go unnoticed altogether. But a customer cannot ignore your door hanger.
There are some very specific considerations before door hanger printing is a direct marketing method you are ready to utilize. This article highlights just a few ideas you should think through before launching your own door hanger printing campaign.
Call to action
Door hanger printing campaigns should almost always include coupons or other promotional items. Some consumers can feel that their personal space has been violated when somebody puts an advertisement on their front door. This means you should strongly consider an aggressive benefit with your door hangers. It’s one thing for a potential customer to find something highly desirable on the front door, but if your door hanger advertisement does not offer them any tangible benefits, you may even see a backlash of angry citizens in your community.
Design
Make sure your door hangers include full color graphics and exciting pictures. The front of the door hanger should be very simple and quickly communicate the message of your marketing campaign. If you are offering a coupon or other promotional item, make this very clear on the front. Use the back to communicate detailed information, such as how to redeem the coupon.
Printing
Professional printing firms are very familiar with door hanger printing formats. Work with a company that has experience with door hangers to make sure you get a professional product. Use glossy paper on cover stock to make sure that your design looks great and your door hanger stays where should.
Distribution
You can either hire a team, use your own work force, or try to get some volunteers to help you distribute your door hangers. Focus on customers in the closest proximity to your business or business sites. Depending on the nature of your business, the closest customers to you are most likely the customers with the greatest potential to make a purchase.
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