Calendars work year round to promote your business, meaning they really give the most advertising for your money. Not only do the recipients see the calendar but also any guests they have in their homes or places of business will see your calendars too. To spark an interest in your business through calendar printing, make it as attractive as possible. Use it to showcase your work in an intriguing way.
Use a Professional Photographer
To make your work look as good as possible, use a professional photographer. If you ask around, you will probably be able to find someone who does quality work and does not charge for the moon. Ask for some unusual angles and lots of close ups to show off the quality of your work to use in your calendar printing.
Use Seasonal Themes
Showcase crafts that fit with the season when calendar printing, or use a seasonal background for your photographs. If you make furniture, picture a rocking chair by a fireplace and Christmas tree for December. If you make jewelry, picture a bride wearing one of your necklaces in June.
Describe Your Creative Process
People like to know how things are made. To add interest to your calendar, put a brief description of the creative process along with each picture. Some of your photographs might show you hard at work creating one of your works of art.
Include Tips and Tricks
For a really successful calendar printing project, include seasonal tips and tricks that relate to your area of business. If you sell dried flowers, you could tell when different kinds of flowers are in bloom. If you make baby cradles, you could include tips for getting baby to sleep. Having tips in your calendar is just one more reason for people to hang onto it, which means they will be reminded of your business over and over.
Highlight Events
Use your calendar to prompt people to order from you. Highlight dates that you will be offering discounts. Also, include notices of special events such as workshops, seminars, and especially any craft fairs where you will be exhibiting. Put in little notes like "Now is the time to order so your gift will be in by Christmas," or "Rocking chairs make great gifts for Mother's Day." You do not want to over do it, but including some direct marketing will ensure your calendar printing investment pays off.
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