Previously we covered the best theoretical uses of Quick Response codes, now let’s get into how we can use these theories and put them into practice. Let’s see how we can use QR codes in print marketing – specifically how they can work on some of the most common print material used for promotional and marketing purposes.
“BBC” worked into a QR code.
Business Cards
You can make or break important business deals even and especially in the very first impressions. And the foremost tool when it comes to making favorable first impressions is the iconic business card. You can go for capturing creativity and sending bold messages through die-cut cards or unconventional ones, or you can simply add an interactive element like a QR code.
A creative QR code above and a small, usual one to the lower left side of this business card makes it advanced, creative, and curious.
QR codes can automatically save your vCard details to your client’s smart phone or lead them to an About Us or Contact Us webpage of your business site. You can adjust the information the QR code transmits depending on the design of your business card too.
Flyers
Flyers are often lacking in marketing punch. They just get handed out and forgotten, only a fraction are noteworthy, and not a lot of people can find practical uses for just another piece of paper. In come QR codes.
QR code in Dominos flyer.
Regardless whether you go for brochure printing or even a postcard printing piece, the QR code can launch a promotional website or lead straight to a goods and services description webpage where the smart phone user can access all the information he needs about what your flyer is trying to pitch.
Shirts
Statements shirts are still hot, but QR code shirts are gaining. Again, there are a lot of data you can send through QR codes, and shirts are some of the best wearable promotional items out there. It’s the perfect combination of usability, marketing, and interactivity.
Can you guess where this QR code leads?
Some of the best uses of QR code shirts are for advocacies. Not only are you literally wearing your principle, you’re also advertising it and are actively calling people to action through QR codes. Even personal websites can get promoted thanks to the ease with which you can find a QR code generator on the Web. All that’s left after that is to print the shirt with your own designs.
Posters and Signboards
Alas, we may be seeing the end to the “see posters and print ads for more details” line. After all, with just one QR code scan you can see all the details you will ever need.
That’s a catchy call to action right there.
Imagine taking a stroll downtown and you happen to see a poster for a concert of a band you really want to see. You don’t know where to buy tickets and how much they cost, but a QR code on the printed poster can let you view all ticket details and prices and even order them online and pay through Paypal.
These are just among the most common printed marketing material. But truly, beyond business cards, flyers, shirts, and posters and signboards, QR codes can be printed anywhere, and can thus be used anywhere. That’s powerful marketing that breaches limits.
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