The Internet can seem to be both an amazing opportunity and a daunting challenge for start up businesses. It is an amazing opportunity because with it you can reach millions of people worldwide with your message. Yet the Internet is daunting because there are millions of other businesses online who will compete with you for attention. For both of these reasons, the following tips should be studied before you begin to attempt the online branding of your new business.
Tip #1: Define Your Target Audience
Every decision you make from the style of your homepage to locations of your ads will depend on who you are targeting. This is not simple task, but it must be done. Start by describing for yourself the person who would be most likely to need your service or product.
Tip #2: Design a Website with Consistency
Your logo, font, graphics, and colors are a large part of your brand identity. For instance, nearly anyone can name the logo and main colors at the least for Coca-Cola. Make your brand as memorable as the large ones by consistently using your own brand elements in all marketing materials, including your website.