Marketing BEEP

A New Way to Look at Sales

In the time of telemarketing, before the 1-800-stop-calling-me-number kicked in, I was a telemarketer. My job was to close as many sales as possible in six hours a day, to make every call a sale. The trouble with goal-oriented sales is that it is very depressing, at least it was for me. Cold calls seem to always result in more "No's" than "Yes's." If my success was defined by whether or not a customer said yes, then I quickly became a failure.

Tips for Distributing Booklets

Completing booklet printing is only half the battle in a print marketing campaign; you have to get the booklets into clients’ and prospects’ hands so they can complete their purpose. Here are some ideas for distributing booklets to those most likely to read them.

Display Your Crafts with Promotional Calendars

Calendars work year round to promote your business, meaning they really give the most advertising for your money. Not only do the recipients see the calendar but also any guests they have in their homes or places of business will see your calendars too. To spark an interest in your business through calendar printing, make it as attractive as possible. Use it to showcase your work in an intriguing way.

Promotional Calendar Tips for the Amateur Designer

The appeal of promotional calendars is irresistible. With promotional calendars, you are creating a functional, year round advertising tool. Customers love them and you benefit greatly from them. If you have never before designed a print calendar, though, it may seem like a difficult task. The truth is that you can create your own promotional calendar and you can do it well. Here are a few tips for designing a professional looking calendar with ease.

Ideas for Generating New Customers

It is a lot easier to keep your current customers than to draw in new ones, but every business has to generate new customers at one point or another. If your business is needing to expand your customer base, here are some ideas for making your business irresistible.

Offer Something New
Brainstorm about what you are not offering that would make your customer's lives easier. Think about related services that you could combine to make your business a one-stop shop. Then offer packages of services or products at a lower price than each would cost individually. Make sure you advertise these new packages all over the place, and you will probably steal plenty of clients from your competition.

Market to Prospects with a Great Introductory Offer
To get new people to take a chance on you, make them an offer they cannot refuse. Offer your services or products at a greatly reduced price for the first X weeks. Then give customers a guarantee that if they are not satisfied, they can get a refund. Tell people about this offer through telemarketing, when you hand out business cards, and on your website.

Use Testimonials from Loyal Customers
Ask your loyal customers to write out testimonials of how your business has helped them in the past. Include the customer's name and occupation along with the testimonial so people know it came from a real person. Put these testimonials on your print brochures, business cards, and posters to make your business look more credible and attract new customers.

Sell Static Inventory Online
If you have stuff just sitting in store rooms, get it to generate cash by selling it in online auctions. With a world-wide pool of people, there is bound to be someone who can use your unwanted items.

Attend Trade Shows Armed with Materials
Go to every kind of trade show, business expo, job fair, and community event you can find. Prepare ahead of time by printing business cards and brochures to take with you. Practice what you want to tell people about your business. Be sure to include information about how your company benefits people because people are only looking to do business with those who can improve their lives.

6 Marketing Materials Every Small Business Needs for Start Up

Before you launch your small business, you should have several marketing materials ready to go. If you generate interest in your company before it even opens, you will have a strong beginning to build on. If you are already doing business, you should get these materials as soon as possible to help your business thrive.

Tips for Choosing the Right Marketing Strategy for Your Business

Marketing your business well will be worth the time and money you put into it; customers must hear about you in order to choose you. There are so many marketing options available to you, media such as brochure printing, business card printing, poster printing, and media such as radio and televisions ads, press releases, and phone sales. Obviously, the choice can be a difficult one.
 
While some cheap or free marketing techniques can be effective on a local level, you will see more success if you spend more money but wisely. A marketing strategy that fits your desires may not be the least expensive option. Here are some things to consider before you choose your marketing strategy.

Designing Your Own Business Cards

Many small businesses try – and fail – to design business cards for themselves.  It takes a special talent to balance both the art and science of business card design.  Fortunately, in a pinch, you can design business cards on your own.  Just be sure to keep some of these tips in mind so that you business card printing endeavors are not a waste of time and money.

Making Calendars in Publisher: Font Tips

Creating a print calendar can be a rewarding experience. Not only are you making something that will promote your business, you are creating something to give to people that they will appreciate. Here are some tips for using fonts that will help your calendar printing experience go much more smoothly.

Business Card Printing: Offset Vs Digital Printing

Business card printing is one of the first and most important print advertising formats that businesses use, but few people understand when offset printing or digital printing is the best option for their business.  Both have distinct advantages which can save your business a great deal of money.  Which one is right for you?  This article discusses basic offset and digital printing concepts and gives you some direction on when each format may be best.