What Is SEO and Why Do I Need It?

SEO stands for search engine optimization, and it’s one of the most important parts of running a business online…if you’re looking to make money that is 😉  It’s the process of optimizing a website to improve search engine rankings.

Great SEO creates a domino effect with the end result being more revenue.  You build a website, optimize it for the search engine.  Rankings improve because you did such a great job with optimization.

Higher rankings enable more people browsing the internet to find your website, which means more people see your business and content.  A percentage of the people that see you will have some level of interest in what you do and may call you.  As a business owner, you’ll be able to close a percentage of those potential customers, which adds to your bottom line.

In theory, SEO is an easy process that anyone should be able to do.  But, in practice, it’s much more difficult than it sounds for two reasons: (1) there 200 some ranking factors and very few confirmed rules (because Google doesn’t want to be manipulated) and (2) there are too many businesses.  Think about it…everyone can’t be #1.

But, SEO serves an important purpose.  It helps people get what they need fast.  Millions of users hop on the internet everyday to purchase products and services, which is obviously very exciting as a business owner.  Those are all potential clients.

The problem is that unless you’re somewhere near the top of the search results, no one will find you.

So, search engine optimization is crucial to any business that wants to build a sustainable revenue from this form of marketing by using the world wide web.

Solid SEO brings the following results:

High Rankings

Numerous studies of Google’s search engine results pages have shown that people searching for something rarely go past the first page of results.  It makes sense if you stop to think about it for a moment.  Every page has 10 results on it, so why would someone click to the 3rd or 4th page (which is 30-40 business deep).  Unless they’re searching for something very specific that they can’t seem to find, the vast majority of people (as proven by the studies) will not click past page 1.  In fact, most will click on the first 3 results.

User Experience (UX)

Search engine optimization is meant to help users navigate websites as well.  A friendly website architecture, allows people to get from one area of a website to another quickly and easily.  It’s also intuitive, which is not always easy to build.  It helps to have an experienced developer to map out the structure of the website during the design phase.  Yes, you want to rank well, but not if it comes at the expense of your customers (because they’ll click on you, stay for a few moments, and leave).  If that occurs, the bounce rate of your site increases, and your once great rankings plummet.

Authority and Trust

Being ranked highly in any search engine comes with an element of credibility.  As the search-engine-proclaimed leader for whatever keyword you rank #1, you were essentially voted the best.  And, of course, the customer always believes the top guy to be higher quality than the rest.  It’s an innate perception that we don’t really control – it’s subconscious.  We simply believe that the person at the top must be better, or else, why would they be there?

Slashing Down Competitors

Maybe it’s not quite that violent, but certainly beating out your competitors for market share.  Solid SEO is a serious edge over the competition – an edge that not everyone has because most people go cheap and pick a company from some other country that charges a couple hundred bucks a month.  With this type of service, you get what you pay for.  You think you can rank above other competitors who are spending thousands online with a company that charges you a few bucks?  Slim chances in all honesty.

Bottom Line:  Search Engine Optimization is essential to your survival online as a business, and it’s imperative that you choose a company that can actually deliver the results they promise.  Don’t buy the Toyota and expect a Lambo.  If you want a Lambo, you pay for the Lambo…then enjoy smooth sailing as the money rolls in.